Way back at the beginning, when Every Daughters Matters was a vision on a drawing board, the team knew we needed a very special representation not only of our name, but also of the girls who would be intercepted and empowered because of EDM’s work.

Human Trafficking is an evil business. It lurks in the darkest of places. Many times, this darkness is used to try and convey the depth of hopelessness and despair that is the hallmark of trafficking.

The EDM team considered going down this path, exploring images and concepts that spoke of this darkness.

But what kept coming before us was the undeniable reality of why we were stepping into the anti-trafficking space…we wanted to break through, that darkness, to make a difference…to save lives.

And so, we very intentionally sought to develop something that represented HOPE. Hope for today and Hope for the future.

And so the image of a pink girl was developed. Her little pig tails speak of her innocence and naivety.

She is pink, well because, pink is girlie and pink is pretty. The colour pink is the colour of universal love of oneself and of others. Pink represents friendship, affection, harmony, inner peace, and approachability.

Her dress is a barcode, symbolising that no person should ever be bought or sold. Barcodes belong on commodities not people. ‘People were created to be loved. Things were created to be used. The reason why the world is in chaos is because things are being loved and people are being used.’

The word ‘PRICELESS’ adds weight to our belief that no dollar amount can ever be put on a person’s intrinsic worth. Every person, every daughter is indeed priceless.

And here’s the best part!

Because she is much more than just an image, we decided she needed a name. So, we settled on ‘Priya’ which means ‘beloved’. We LOVE that! It’s just perfect!

We believe that every Nepali daughter deserves to be called ‘beloved’ – precious…loved…esteemed…worthy…treasured…cherished…valued.

So, expect to see Priya wherever you see Every Daughter Matters! She is the heart and soul of what we stand for.

As we intercept precious girls at the border and seek to restore their dignity and self-worth, our heart’s desire is that they will also know they are loved and valued. That they would all be a Priya.

We are incredibly thankful to Jason Knight from Moved by Design who was instrumental in the creation and development of Priya. Jason helped bring our vision to life and we are indebted to him for his support of Every Daughter Matters.

Help Get Priya Known

Get an Every Daughter Matters T-shirt with Priya on it. It’s a good way to initiate conversations about human trafficking.

T-shirts available in adult and kid sizes.
Buy T-shirt