Way back at the beginning, when Every Daughters Matters was a vision on a drawing board, the team knew we needed a very special representation not only of our name, but also of the girls who would be intercepted and empowered because of EDM’s work.
Human Trafficking is an evil business. It lurks in the darkest of places. Many times, this darkness is used to try and convey the depth of hopelessness and despair that is the hallmark of trafficking.
The EDM team considered going down this path, exploring images and concepts that spoke of this darkness.
But what kept coming before us was the undeniable reality of why we were stepping into the anti-trafficking space…we wanted to break through, that darkness, to make a difference…to save lives.
And so, we very intentionally sought to develop something that represented HOPE. Hope for today and Hope for the future.
And so the image of a pink girl was developed. Her little pig tails speak of her innocence and naivety.